Since the digital industry, being dynamic in its nature, remains consistent in coming up with different advancements, opportunities, and challenges. Thus, every retailer and web solutions’ providers need to be focused while adapting the latest technological trends as it can make or break their web presence.
Talking about Magento eCommerce, it has always remained ahead of others in its advanced and valuable offerings. Its Magento 2 version was specifically architected for combating the rapidly changing digital environment.
With its modular and modern architecture offers you a fine-grade command to satisfy the vibrant business needs. Additionally, Magento 2 offers you a global content delivery network (CDN), a safe cloud infrastructure for speed, 99.9% service level agreement (SLA), cloud elasticity, and data scalability to serve your target niche.
It was all about the ways Magento allows you to run online business powerfully. In this piece of writing, we are going to a look at checkout process and its equal contribution in conversions while adopting an equal level of optimizati have on.
What is eCommerce checkout process?
Just like in a physical storefront, first, we complete our product selection and then head towards the ‘counter’ where we have to pay the bill and collect the goods selected. In digital world of eCommerce, such ‘counter’ is referred to as “checkout”.
Different ways to optimize Magento checkout:
By default, Magento offers you a quite flexible and customer-centric checkout process. You simply need to hire Magento developer to set up your desired custom website powered by this powerful eCommerce platform.
However, there always remains a need to optimize it further to make the process more flexible. Below are some of the well-practiced tips that can help you to perform Magento checkout optimization in an appropriate manner.
- Alternative payment methods
Offering your consumer payments methods different from traditional ways (debit card or credit card) is a wonderful way to improve conversions. It makes your consumers’ purchase more convenient, safe, and fast.
In general, ‘Alternative Payment Method (AMP)’ refers to a non-card payment method that is gaining its importance at a constant rate. From more than 200 alternative methods for payments, PayPal, Amazon Pay, UPI, digital wallets, cash on delivery etc. are amongst the highly appreciated.
- Simplified checkout process
A complex checkout process is the root cause of conversions downfall. Many studies have also found that a majority of users leave the shopping cart in case of complicated check-out processes such as registration, email confirmation etc.
A typical abandonment rate of shopping cart varies in between 60-80%, with an approximate average of 68%. Therefore, it is essential to lower this rate for the success of eCommerce store.
Some of the best practices for making checkout simplified are inclusive of “One or Two-step checkout”, “Guest checkout”, “Social checkout”, “Address suggestions”, “Better UI” and more. You can also choose to have a custom checkout relating to your specific business niche.
- No hidden costs/free Shipping
Hidden costs like extra packing charges or delivery charges are the biggest turn-offs for your consumers when encountered on the checkout page.
Always try to clear on your charges and also, you can offer free shipping over a certain amount of spending by consumers. This way you are not only making them feel special but also increase your sales.
- A clear return/refund policy
Placing a clear return/refund policy always remains the top priority if you wish to wish to be transparent and fair with consumers.
Final Words
The checkout process is often overlooked by many retailers while optimizing websites for boosting growth and conversions. Most of times we let the basic checkout as it is offered by eCommerce platform, with avoiding its importance and role to increase conversions. However, if we shift our focus towards this area of digital retail, we can definitely improve the customer experience while accelerating sales.
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