Since Steve Jobs’ resignation, many have been questioning whether Tim Cook could similarly ‘create a dent in the universe’ as Jobs had evidently done. Jobs is still credited, to this day, as the most iconic business figures and is still recognized for Apple’s success since the iPhone introduction to the market in 2007.
Taking a look at the share price of Apple, is a good indicator of how the company has been performing over the past 5 years under Tim Cook. The following chart, by statista.com illustrates that since Tim Cook’s appointment, Apple shares have been on a rise. Adjusted for splits and dividends, Apple investors have seen their shares more than double since their initial investment.
However, that is just one side of the story. Comparing the shares of Apple’s competitors shows that Apple shares are not as strong as its counterparts. Google, Amazon and Microsoft have all yielded significantly greater ROIs over the same period. Additionally, the Nasdaq Composite Index also double since 2011 where Apple barely beat the market.
Are consumers being too harsh with Tim Cook? Would Apple shares be performing stronger if Steve Jobs were CEO?
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